Power Digital Marketing
At Power Digital, I spearheaded the creation of a unified development system for the design team, bridging the gap between design and engineering. This system revolutionized the handoff process, enabling faster development, improved scalability, and reduced costs for clients. By implementing reusable design components and aligning development workflows, I helped deliver streamlined and consistently successful outcomes for high-profile clients like Whole30, Simply Eloped, Browning, and Capital One.
Fragmented Design Workflows
Lack of standardization in assets and processes slowed development.
High Costs for Clients
Tailoring solutions for every client drove up costs and extended project timelines.
Scalability Issues
Without a unified system, reusing assets or scaling design elements was challenging.
Process Standardization
Designed a framework for consistent asset creation and handoff, ensuring smooth transitions between design and development teams.
Reusable Components
Developed a component library, enabling rapid assembly of digital products tailored to each client while reducing redundant design work.
Component Reusability
A majority of UI elements were reused across multiple projects, cutting design time significantly.
Increase in Productivity
The design team delivered 13 projects per year compared to 10 previously.
30% Reduction in Dev Time.
Streamlined processes and reusable components shortened project timelines from 10 weeks to 7 weeks on average.
15% Cost Savings per Client.
Lower costs due to reduced design and development hours, enabling Power Digital to offer competitive pricing.
60% Component Reusability.
A majority of UI elements were reused across multiple projects, cutting design time significantly.