HERE Studio
At Here Studio, I developed scalable visual systems that brought consistency and clarity to brand identities across a diverse portfolio of CPG clients. As part of an award-winning design team, I implemented new workflows and design processes to streamline brand development and client onboarding. My contributions resulted in faster project delivery, stronger client relationships, and cohesive branding for products that earned shelf space at major retailers.
From crafting packaging that pops on crowded shelves to building tools that standardized client collaboration, I focused on delivering designs that didn’t just look great—they told a story. Notable clients included Drink Vina, Sprinkles Cupcakes, and Bolthouse Farms.
Fragmented Design Systems
Many clients lacked foundational brand guidelines, which slowed design and created inconsistencies across deliverables.
Inefficient Workflows
Without modern tools and processes being utilized, design iterations were time-intensive and delayed project timelines. Losing out on real time collaboration and communication.
Scalability Issues
As the studio grew, accommodating more clients required scalable systems without sacrificing creativity.
Visual System Design
Developed modular branding frameworks to ensure consistency across packaging, web, and marketing assets. Allowing seamless scaling for CPG brands as their product lines expanded.
Workflow Optimization
Introduced Figma as the standard design tool, replacing siloed workflows in other software with real time feedback and collaboration. Allowing for faster asset creating and adoption across all platforms.
25% Faster Turnarounds.
Reduced project timelines by 25% with streamlined workflows and scalable design templates.
2X Operational Efficiency.
The new design workflows supported a 2x increase in client capacity while maintaining high-quality deliverables.