Founding Designer
Descent Skateboards
Descent Longboards set out to redefine longboarding by combining cutting-edge performance with an unparalleled user experience. My challenge was to build an end-to-end design system that integrated seamlessly across digital platforms and physical products, while leveraging innovative manufacturing techniques to deliver exceptional quality.
A Cohesive Design System
Developed a robust design system in Figma that unified Descent’s digital identity and physical products. This system ensured consistency across marketing assets, packaging, product design, and digital platforms.
Advanced Manufacturing Innovations
I created a custom manufacturing process utilizing high-performance materials such as carbon fiber, urethane rails, and vertically laminated cores. The process involved patented compression molding and CNC-engineered molds, delivering industry-leading precision.
Custom Deck-Ordering UI
To enhance customer engagement, I designed a fully interactive UI allowing users to customize their longboards. The initial launch generated overwhelming demand, breaking our infrastructure and necessitating a migration to Shopify Pro.
Engineering Leadership
Introduced a patented manufacturing process that supported the production of over with exceptional precision.
Custom Configurations
Enabled over 250 unique product variations, making Descent the go-to brand for custom high performance decks.
E-Commerce Impact
Achieved 40% higher conversion rates, with product drops selling out in minutes.
Custom Configurations
Enabled over 250 unique product variations, making Descent the go-to brand for custom high performance decks.
Industry wide impact.
Achieved 40% higher conversion rates, with product drops selling out in minutes.
Faster Design Cycles
Reduced design and production cycles by 60%, enabling faster innovation.