Product Designer and Digital Strategist
Animal Imaging, Veterinary Diagnostic Imaging Center
Animal Imaging specializes in advanced veterinary diagnostics, but their website was limited to functioning as a marketing tool, with most workflows relying on third-party systems like ezyVet and Asteris. I was tasked with transforming their website into a full-fledged digital product that integrates seamlessly with their operational tools. By addressing key pain points, such as referral form inefficiencies and limited client engagement, we streamlined processes for veterinarians and enhanced pet owners’ involvement in their pets’ care.
This project required balancing the technical complexity of third-party integrations with the need for an intuitive and engaging user experience.
Inefficient Referral Process
Referring veterinarians struggled with a fragmented process, requiring manual follow-ups and siloed communication.
Scattered Systems
The team relied on multiple tools—ezyVet for scheduling, Asteris for image sharing, and the website for marketing—with no centralized platform for collaboration.
Operational Bottlenecks
Staff spent excessive time managing referrals, scheduling, and client communication due to disconnected systems.
Streamlined Referral Process
Created an integrated digital form that allowed referring veterinarians to upload case details and share them directly with Animal Imaging, and create a profile for their referring practice.
API Integration
Connected ezyVet’s scheduling and payment workflows directly to the website, allowing users to book and manage appointments seamlessly without leaving the platform.
Operational Dashboards for Staff
Designed an internal dashboard for staff to manage referrals, schedule appointments, and communicate with clients in one place, reducing administrative load and improving response times.
Mobile-Optimized Experience
Ensured the platform was mobile-friendly, making it easy for veterinarians and pet owners to access features on the go.
Operational Savings
The streamlined system saved an estimated 25 staff hours per week, allowing the team to focus on patient care.
30% Higher Accuracy
By implementing a standardized digital form and incorporating engaging micro-interactions, we successfully reduced errors in referral submissions by a substantial 30%.